New Year, New Target Audience: How To Reach New Audiences In 2025

The opening of nan caller twelvemonth for astir brands intends mounting caller goals for growth.

For long-time established brands that intends expanding into caller and untapped markets. But reaching these caller audiences requires overmuch than conscionable marque ambition - it requires entree to nan correct assemblage accusation to thief pave nan way.

One of nan fastest ways to uncover opportunities for assemblage maturation is by analyzing your competitors' audiences. By identifying nan groups they’ve captured that you haven’t, you tin understand what it takes to nexus pinch those audiences and triumph them over.

To show really you tin do this, we will usage 3 marque examples. In each illustration we will show you really to usage Audience Intelligence, disposable successful nan Semrush App Center, to move your ain assemblage successful 2025.

Note: This article was created pinch contributions from Jackie Davies from Audiense. 

Example 1: LEGO 

LEGO has been astir for complete 90 years, and passim that clip LEGO has mostly been looked astatine arsenic a “boy’s toy”, contempt their efforts to create female-focused LEGO sets. 

In 2012 they had immoderate occurrence pinch their “Friends” LEGO postulation which was created pinch girls successful mind, and this grew their female assemblage slightly, but coming nan accusation shows that LEGO’s assemblage is still 71.26% male. 

Earlier this twelvemonth they rolled retired their biggest tally “celebrating girls and their imaginative worlds”. It's evident that expanding their female assemblage is still a ample privilege of theirs, and will apt beryllium a awesome attraction for nan marque successful nan caller year. 

Mega Bloks is LEGO’s competitor, and has been astir for astir 30 years. What’s absorbing is that though they discarded a very akin product, their assemblage really skews overmuch female: 

This poses an opportunity for LEGO. In bid for LEGO to move their female audience, they don’t petition to look overmuch further than nan Mega Bloks audience. Because, here’s a akin marque who has been tin to seizure these female audiences who apt would beryllium conscionable arsenic consenting successful playing pinch LEGO, if LEGO targeted them utilizing a akin strategy.

To target these female Mega Bloks audiences, LEGO must study what their interests are, really they behave online, and who they are influenced by. All specifications tin beryllium utilized to create impactful ads that are guaranteed to resonate. 

For example, incorrect nan Audience Intelligence level we tin position nan demographic, psychographic, characteristic and liking accusation that show america who this MegaBloks female assemblage is astatine their core. 

Here is too wherever nan AI comes into play. The app uses artificial intelligence to analyse shared interests and behaviors of and style these affinity groups into clusters for you to review. 

The “Media Affinity” tab incorrect Audience Intelligence displays nan types of media this female Mega Bloks assemblage loves. A rich | | penetration coming is that they are ample fans of JoJo Siwa’s YouTube channel.

So successful bid to get their merchandise successful beforehand of this audience, LEGO should tally advertisement abstraction connected JoJo Siwa’s YouTube videos. 

This is conscionable 1 measurement LEGO could usage Audience Intelligence to study from their competitors' audience, and seizure a caller target demographic, expanding their female customer guidelines successful 2025. 

Example 2: Monster Energy Drink

When you deliberation of Monster Energy Drinks you astir apt deliberation astir their assemblage of Gamers aliases BMX Bikers. This has been their target assemblage for a agelong time; these “male gamer and sports fans” types.

You tin spot erstwhile we look astatine their assemblage that these are nan types of clusters that surface: 

Monster’s ads too bespeak this; that they are utilized to target this gamer audience. 

But Monster has now expanded their powerfulness information offering to spot debased calorie and zero sweetener options, and they personification gone pinch a overmuch feminine packaging style suggesting they are looking to turn their assemblage extracurricular of this gamer aliases sports subordinate lifestyle, and towards a overmuch female fittingness focused audience. 

If this is truthful nan case, nan simplest measurement to do this would beryllium to look to a competitor who has already paved nan way. 

CELSIUS Energy Drinksis 1 marque that has already managed to seizure an assemblage of “Health & Fitness” individuals who are looking for this zero sugar, debased calorie powerfulness information action to devour earlier nan gym aliases a engaged clip connected nan go. 

We tin spot impervious of this successful nan ads they create and nan clusters that aboveground incorrect their ain audience: 

All Monster has to do successful this book is usage Audience Intelligence to automatically aboveground nan astir important insights connected this “Health & Fitness” cluster specified arsenic their apical interests and influencers, their defining demographic data, and really they self-describe; each accusation needed to target and seizure them effectively. 

For an assemblage of “Health & Fitness” fans, nan astir effective measurement to scope them is astir apt done nan fittingness influencers they recreation and trust. 

Within nan CELSIUS Audience insights report, Monster tin entree their database of apical influencers for illustration nan 1 we spot below: 

Monster tin past statesman to partner pinch these aforesaid influencers to beforehand Monster Energy Drink’s caller connection of “healthier” powerfulness information products. 

This is simply a data-backed, guaranteed measurement to put their merchandise successful beforehand of this “Health & Fitness” assemblage and yet move their reach. 

Example 3: Netflix 

In caller years, Netflix has been trying to turn into nan gaming scene. 

They personification introduced complete 100 crippled titles to their streaming activity since November 2021, and they still personification monolithic plans to create this conception of their business. They must judge location is still a batch of opportunity for growth. 

According to Netflix’s Audience Intelligence report, “Gaming” is presently conscionable 1 mini conception of their wide audience: 

In bid to move this audience, they petition to cognize really to target them overmuch effectively. In nan gaming world location are hundreds of different sub-communities of gamers, each of which petition to beryllium advertised differently. 

Twitch is an online gaming streaming activity pinch 36 cardinal monthly users. 

They’re a awesome assets for Netflix, who tin analyse their assemblage of gamers and fig retired nan champion ways to target them. 

If we look astatine Twitch’s Audience Intelligence report, you tin spot a assortment of different gamer types incorrect nan Twitch audience: 

Netflix could usage nan specifications connected each cluster to build retired akin gaming audiences incorrect their societal advertisement platforms (ie. by age, gender, unsocial interests and keywords) to target these audiences directly. 

This is simply a awesome illustration of a marque entering a caller marketplace (from TV and Movie streaming to Gaming) that could usage nan thief of Audience Intelligence to target these net-new assemblage groups.

Reach New Audiences successful 2025 

Expanding into caller audiences is basal for established brands to spot maturation successful 2025. But expanding an assemblage demands data-driven strategies. 

By “looking complete nan fence” and leveraging nan Audience Intelligence app successful nan SEMRUSH app halfway brands tin uncover nan insights they petition to spot untapped audiences and waste and acquisition campaigns that resonate pinch them. 

Whether it's nan illustration of LEGO trying to propulsion a caller female audience, Monster targeting a caller mode group, aliases Netflix connecting pinch a afloat net-new assemblage of gamers - nan cardinal to expanding your assemblage is knowing them profoundly tin to prosecute pinch them effectively. 

With Audience insights astatine your fingertips breaking into these caller markets becomes achievable, and scalable - effort it today.