What To Do If Tiktok Is Banned — Protect Your Brand With This 5-step Action Plan

The timepiece is ticking. TikTok could beryllium banned successful nan U.S., and if you're relying connected nan app for your brand's success, you're astir to look immoderate superior problems.

Social media platforms for illustration TikTok are astonishing — erstwhile they work. But nan truth is, they are unstable. One alteration successful policy, 1 ban, and you're astatine their mercy. TikTok could beryllium gone tomorrow, and if each your maturation is tied to it, you're adjacent pinch point but an quiet platform.

As personification who's built a business from societal media and made money connected TikTok, I tin show you: I don't spot these platforms. And if you're still putting each your eggs successful nan TikTok basket, it's clip to aftermath up.

Here's nan kicker: You petition to extremity building connected rented onshore and commencement building a business you own.

Related: 'Sent Ripples Through nan Marketing World': What Businesses Can Do Now to Prepare for a Possible TikTok Ban, According to a CEO

Why "rented land" doesn't trim it anymore

If you're building your marque connected TikTok, Instagram aliases Facebook, you're building it connected personification else's land. They ain your audience, not you.

When TikTok's algorithm changes aliases nan app gets banned (and let's look it, it could happen), you'll suffer nan expertise to scope your audience. Your difficult activity tin beryllium wiped retired successful a heartbeat.

You can't build a sustainable business by relying connected personification else's platform. That's a fact. If you're not already reasoning astir really to ain your assemblage extracurricular of TikTok, now's nan clip to get serious.

5 steps to return correct now — earlier TikTok vanishes

It's clip to pivot. If you're relying only connected societal media, nan clock's ticking. If you're reference this, you've astir apt already missed nan alloy connected afloat protecting yourself from TikTok, but this article is your wake-up call.

Here's your action strategy to future-proof your brand. These are 5 steps to return coming to extremity putting your business successful nan hands of societal media platforms:

1. Build your ain website

Your website is your integer home. It's nan 1 spot wherever you're successful control. Use it to large your content, discarded products and cod assemblage data. Make judge your website is group up to grip everything — whether it's a blog, a shop aliases a assets hub. It should beryllium your superior hub for point that drives engagement aliases transactions.

2. Start your email database (now)

It doesn't matter really ample your TikTok pursuing is if you can't scope them without nan app. Email trading is wherever nan money is. Start collecting emails — coming — moreover if it's conscionable a fistful of followers. Use GetResponse to create opt-in forms, and relationship point of worthy (free guides, exclusive content, etc.) successful reside for their email. Building an email database is really you ain your audience.

3. Use SMS trading to nexus instantly

SMS trading is simply a game-changer. Encourage your assemblage to opt successful for real-time updates and exclusive offers via matter messages. This instrumentality tin beryllium your astir powerful measurement to enactment connected pinch your assemblage and scope them instantly. A beardown SMS database tin too boost conversion rates for your offers.

4. Create funnels that really convert

If you're conscionable utilizing your TikTok aliases Instagram bio to nexus to your profile, you're leaving money connected nan table. Create landing pages that lead your followers into funnels. Give them a logic to recreation you extracurricular of societal media — whether it's a free ebook, a emblematic relationship aliases a chance to subordinate a community. Use GetResponse to automate those funnels and move followers into loyal customers.

5. Diversify your channels (now)

Stop putting each your eggs successful 1 basket. The platforms you spot connected coming could beryllium gone tomorrow. Get your contented connected aggregate channels. Use Instagram Reels, YouTube Shorts and Facebook. These platforms springiness you amended powerfulness complete monetization and assemblage engagement. Don't conscionable liking everything connected 1 platform. Use these to turn your reach.

Related: TikTok's Fate is Uncertain. Use These 3 Trends to Own Your Audiences

What happens to TikTok erstwhile nan prohibition kicks in?

If TikTok gets banned successful nan U.S., here's what's going to happen:

• No caller downloads: TikTok will beryllium removed from app stores, truthful nary caller users tin download nan app. You'll still personification entree to your narration for a while, but eventually, it'll spell unusable.

• No updates: The app will extremity getting updates, which intends it will yet extremity moving properly. It whitethorn still usability for a while but expect a gradual diminution successful capacity arsenic nan app becomes overmuch unstable.

• It's not forbidden to personification TikTok connected your phone: Even if TikTok is banned, it's not illegal to support it connected your phone. But without updates, don't expect it to usability bully for overmuch longer.

Why you should beryllium utilizing YouTube Shorts

YouTube Shorts is nan eventual backup plan. It's owned by Google, meaning your contented tin show up successful Google hunt results, making it easier for group to find you done integrated search.

Here's why it works:

• Repurpose your TikTok content: YouTube Shorts supports videos up to 3 minutes, truthful you tin re-upload your TikTok videos there. This increases your content's visibility crossed platforms.

  Pro tip: Track your capacity connected YouTube Shorts and spot what contented performs nan best. Repurpose your champion contented and group accordingly.

• Diversify your level strategy: Don't spot only connected TikTok. Get connected Instagram Reels, YouTube Shorts and Facebook to turn your reach. These platforms springiness you amended powerfulness complete your brand, pinch overmuch unchangeable monetization and engagement opportunities.

  Pro tip: Use LinkedIn and Facebook to repurpose your contented and target a overmuch maestro audience. These platforms are awesome for building authority.

Related: Stop Chasing Algorithms — Here's How Creators Can Take Control of Their Content and Monetize connected Their Own Terms

Take powerfulness of your brand's future

The TikTok prohibition should beryllium a wake-up call. Social media platforms tin unopen down aliases alteration their policies astatine immoderate moment. Stop building your marque connected rented land. Build a business you ain — starting pinch your website, email database and SMS marketing.

The devices you petition are already available. GetResponse lets you automate email marketing, create landing pages and build funnels to personification followers into customers. It's clip to return powerfulness of your brand's early and extremity relying connected societal media platforms that tin vanish astatine immoderate time.

What to do next

Start building your email database and funnels. Start repurposing your contented crossed aggregate platforms. Future-proof your marque coming and ne'er beryllium astatine nan mercy of societal media again.