Zuckerberg Wants To Make Facebook Great Again

Mark Zuckerberg is readying immoderate ample changes for Facebook successful a bid to make utilizing nan level consciousness for illustration it did “back successful nan day.” During nan company’s fourth-quarter nett telephone connected Wednesday, Zuck said that Facebook is an important information of its overmuch than 3 cardinal monthly users’ lives and that he’s moving connected making it “way overmuch culturally influential than it is today.”

He didn’t divulge immoderate circumstantial changes, only that he’s “excited this twelvemonth to get backmost to immoderate OG Facebook,” and that nan overhaul will beryllium a important attraction for nan institution complete nan adjacent 12 months. Zuckerberg too suggested that Meta whitethorn personification to sacrifice its short-term business results successful bid to attraction connected merchandise changes needed to amended Facebook.

“I deliberation that’s benignant of a nosy and absorbing extremity that will return our merchandise betterment successful immoderate absorbing directions that we perchance haven’t focused arsenic overmuch connected successful nan past respective years,” Zuckerberg said during nan nett telephone Q&A. “I deliberation it’s an finance area and point I’m going to locomotion immoderate clip on.”

Recapturing nan OG Facebook vibe could mean respective things. Many group for illustration myself will deliberation backmost to nan era earlier it was overtaken by our boomer and Gen X relatives — online spaces are small nosy pinch your family spectating. But let’s not hide that nan original Facebook, known arsenic Facemash, was a tract Zuckerberg created to nonconsensually rank his female classmates astatine Harvard by attractiveness. I judge dream this isn’t nan “masculine energy” he thinks we petition overmuch of, fixed he reportedly blamed erstwhile main operating serviceman Sheryl Sandberg for making inclusivity changes astatine nan company.

Zuckerberg’s comments astir old-school Facebook don’t needfully mean he really wants to information modern features retired of it. He celebrated that nan clip users spent watching videos connected Facebook was up by “double-digit rates year-over-year” earlier successful nan nett call, and said he expects Reels connected Instagram and Facebook to support expanding “regardless” of what happens pinch TikTok.