X Raises Premium Plus Subscription Pricing By Almost 40 Percent

X has substantially raised nan worth of its top-tier personification subscription successful aggregate regions to thief bolster nan platform’s creator payouts. The summation for Premium Plus came into effect connected December 21st according to X, raising prices successful nan US from $16 per play to $22, aliases from $168 to $229 for yearly subscriptions.

Many European countries for illustration France, Germany, and Spain are impacted by a akin increase, taking monthly prices from €16 to €21. Monthly subscribers successful Canada (currently paying $20), Australia ($26) and nan UK (£16) will too spot pricing accrued to $26, $35, and £17 respectively. The higher pricing is instantly applicable to caller subscribers, pinch existing users grandfathered into their existent rates until January 20th. X’s basal subscription tier remains unaffected.

The pricing changes for US subscribers are nan highest summation introduced since Elon Musk purchased nan societal media level successful 2022. X gave respective reasons to warrant nan worth hike, citing that Premium Plus is now wholly ad-free — which it described arsenic a “significant enhancement” to nan existent personification experience.

X too references changes made to nan X gross sharing programme successful October, saying that subscriptions “now overmuch consecutive fuels” creator payouts to “reward contented worth and engagement alternatively than advertisement views alone.” Premium Plus subscribers will additionally personification privilege personification support, entree to further features for illustration X’s Radar inclination monitoring tool, and higher limits connected nan platform’s Grok AI models.