Why Is A Content Audit Useful?

A contented audit is useful because it helps you understand whether your website’s contented is applicable to your assemblage and performs successful a measurement that supports your goals. 

Even if you did everything correct erstwhile you published nan original content, things alteration complete time. Search centrifugal algorithms evolve, your business goals tin shift, and your audience’s interests and intentions whitethorn move successful caller directions. By regularly reviewing your content, you tin accommodate to enactment competitive.

A bully judge is to behaviour a contented audit astatine slightest erstwhile a year, aliases overmuch often if your manufacture changes quickly aliases you nutrient a batch of caller content.

Typical tasks progressive successful a contented audit include:

• Inventorying content. Listing each pages, posts, and media to understand what exists.
• Evaluating quality. Checking if contented is accurate, readable, and up-to-date to summation nan likelihood that visitors will spot and bask it.
• Measuring performance. Looking astatine metrics related to traffic, engagement, and conversions to spot what useful and what doesn’t.
• Assessing SEO alignment. Ensuring that your contented uses nan correct keywords, follows champion practices, and matches personification intent.
• Identifying gaps. Uncovering missing topics aliases contented types that your assemblage wants but can’t find connected your site.

Further reading: How to Do a Content Audit