Why Every Company Wants A Podcast Now

Hello, and invited to Decoder! I’m David Pierce, editor-at-large of The Verge. As you whitethorn personification noticed, we’re dropping immoderate different episodes successful nan provender this week. You’ll personification Nilay backmost connected Friday and for adjacent week, arsenic we tally toward nan extremity of nan year.

But I’m really excited to beryllium coming pinch you each coming because I’m getting to talk astir 1 of my favourite things: podcasts. There’s point different happening these days successful nan podcast world — well, actually, location are benignant of a batch of things happening. It’s been a chaotic year.

One constituent I’ve noticed precocious is nan measurement companies that woody successful money personification been utilizing podcasts not conscionable arsenic an intermezo mean but too arsenic a weird hybrid of marketing, thought leadership, and networking. It’s point we’ve seen for a less years now pinch task superior firms, for example: not only do astir of nan top-level VC companies personification their ain podcasts but too group who do podcasts astir task superior extremity up going into it aft gathering and talking to each these folks.

It’s benignant of a weird, analyzable web that goes immoderate ways, and it’s not getting immoderate small weird aliases small analyzable erstwhile you adhd worldly for illustration crypto and authorities to nan mix. So I asked Nick Quah to recreation connected nan show to thief maine untangle it all. These days, Nick is nan podcast master for Vulture, which is 1 of The Verge’s patient siblings coming astatine Vox Media. He primitively started nan podcast newsletter Hot Pod backmost successful 2014, truthful he’s been pursuing this worldly for a agelong clip and really knows what he’s talking about.

I really wanted to cognize what he’s seeing successful this space, and I had truthful galore questions. Why would a awesome finance diligent for illustration Elliott Management make a podcast to make a point? What is nan constituent of starting your ain podcast successful 2024? Was this really “the podcast election?” Are each podcasts conscionable videos now? And does he personification immoderate thought what’s coming next?

If you’d for illustration to publication overmuch astir what we discussed successful this episode, cheque retired these links: