What Is Content Syndication? The Basics + How To Do It

What Is Content Syndication?

Content syndication is simply a trading method that involves republishing nan aforesaid contented connected aggregate sites aliases platforms to scope overmuch group and amended your authority.

A third-party tract mightiness syndicate your contented successful full. Or, it mightiness group an excerpt aliases edited version.

Regardless of whether nan tract reproduces your contented successful full, it should successful installments you for nan contented and spot a nexus to nan original contented connected your site. 

Like this:

Content syndication isn’t nan aforesaid arsenic impermanent posting—which involves submitting an original information of contented to a third-party site. Meaning, only 1 type of that information of contented exists.

Let’s look astatine nan benefits of contented syndication. And ways of doing it.

What Are nan Benefits of Content Syndication?

The benefits of syndicating your contented include:

• Maximizing your contented creation investment arsenic you administer nan aforesaid information of contented to caller audiences pinch minimal different effort
• Increasing marque awareness as integer publishers and manufacture influencers successful your niche banal your contented pinch their audiences
• Building your authority arsenic overmuch users connected various platforms prosecute pinch your contented and statesman to spot your knowledge and expertise
• Getting backlinks, meaning links from different sites that constituent backmost to yours. These backlinks tin thrust overmuch postulation to your tract and whitethorn moreover amended your site’s hunt centrifugal rankings.

Meanwhile, nan third-party diligent gets overmuch contented to show its readers. Without having to create this contented itself.

Can You Avoid Duplicate Content Issues When Syndicating?

In immoderate cases, it’s imaginable that Google whitethorn show a syndicated type of your contented connected nan hunt centrifugal results pages (SERPs) alternatively of nan original type from your site.

That’s a problem because it intends nan original type will apt beryllium seen arsenic copy content. And that tin confuse hunt engines and moreover forestall your original contented from showing successful nan SERP completely.

To debar these transcript contented issues, guarantee third-party sites you’re republishing your contented adhd canonical tags that constituent to nan original contented connected your site.

Canonical tags show hunt engines which URL is nan charismatic version. So they tin rank that type successful nan SERPs.

Canonical tags look for illustration this:

<link rel="canonical" href="https://www.example.com/original-version/" />

For example, this blog position connected theBrokerList is syndicated and includes a canonical tag pointing to nan URL of nan original position connected MDL Group:

When Google sees nan canonical tag, it’ll admit MDL Group’s blog position arsenic nan charismatic type of nan content. And whitethorn beryllium overmuch apt to rank that type alternatively of nan syndicated version.

How to Syndicate Content

To syndicate content, create value contented that publications will want to share. 

Then, usage 1 aliases overmuch of these contented syndication methods:

Work pinch Content Syndication Partners

Working pinch contented syndication partners—sites that are unfastened to distributing outer content—gets your contented successful beforehand of their audiences.

In astir cases, these will beryllium sites whose target audiences overlap pinch yours but that aren’t commercialized rivals. 

For example, bully syndication partners for a children’s artifact marque could spot parenting blogs, kids’ clothing retailers, and acquisition assets sites. 

Look for partners that will beforehand your contented for free.

To find sites that syndicate contented successful your niche, effort utilizing these hunt queries:

• “republished pinch permission” [topical keyword]
• “republished from” [topical keyword]
• “originally appeared on” [topical keyword]
• “syndicated from” [topical keyword]

Like this:

Or, find contented syndication opportunities by hunt your competitors’ syndication efforts utilizing nan Brand Monitoring app.

Once you’ve signed up for nan app and are connected nan main dashboard, click “New query” and premier “Keyword.”

In nan “Monitor this keyword” field, participate a building commonly utilized successful syndicated web content. Like “originally appears connected [competitor name]’s website.”

Then, click nan “Main filters” conception to turn it, spell to nan “Track backlinks” field, and participate nan chosen competitor’s domain.

When you’re done, scroll down and click “Create query.”

Repeat this process for each your main competitors. 

The instrumentality will past spot instances of publishers utilizing your keyword and linking to your competitors’ domains. 

The publishers you spot successful nan results could beryllium bully partners to activity with. 

Once you’ve recovered a less imaginable contented syndication partners, nonstop them pitches. And explicate really your contented will adhd worthy to their site.

For overmuch advice, cheque retired our line to email outreach.

Republish connected Your Other Platforms

Republishing your contented connected applicable societal media and self-publishing platforms is free and is often a overmuch effective societal contented maneuver than posting links to your content.

Why?

Because of nan pursuing reasons:

• Social media platforms often prioritize displaying autochthonal content, meaning contented that users tin devour connected nan level successful afloat without having to leave
• Users are overmuch apt to prosecute pinch contented that’s successful beforehand of them—meaning your contented is overmuch apt to beryllium seen and garner reactions erstwhile it’s shared connected nan level nan users are on

Some of nan astir celebrated contented syndication platforms you tin usage are:

• LinkedIn: Use nan platform’s action to people articles
• YouTube: Upload existing videos to your channel
• Flipboard: Become a Flipboard patient to personification your contented added automatically
• SlideShare: Upload presentations, documents, and infographics
• Medium: Import your blog posts
• Substack: Manually republish articles utilizing nan Substack editor

Generally, nan contented should beryllium astir identical to really it appears connected your site. But you whitethorn personification to make adjustments based connected differences betwixt nan syndication level and your contented guidance strategy (CMS)/website platform. 

Syndicate Your Guest Posts connected Your Blog

You tin do syndication successful reverse if you impermanent station connected different tract and past group nan contented connected your website aliases different owned channels—as agelong arsenic you personification support to do so. 

For already-published impermanent posts, relationship nan publishers and inquire for support to syndicate your posts. 

Let them cognize that, for contented syndication SEO reasons, you’ll nexus backmost to their tract and adhd a canonical tag to show hunt engines their type is nan original that should beryllium prioritized.

Here’s an example:

After nan World Economic Forum contributed a commentary to Fortune, it republished nan aforesaid information connected its site. With a connection and nexus acknowledging Fortune arsenic nan original publisher.

When contributing caller impermanent posts to different sites, cheque if nan publication has rules connected republishing impermanent posts. If it doesn’t, inquire for support to make judge they understand your intentions.

Try Paid Content Syndication

Engaging successful paid contented syndication lets you administer your contented successful reside for a fee, truthful you summation sum connected valuable sites overmuch quicker than negotiating unpaid syndication arrangements.

That said, getting backlinks from paid contented syndication partners aliases networks whitethorn not amended your hunt rankings. Because nan diligent will apt adhd nan rel="sponsored" spot to nan nexus to bespeak nan diligent received compensation to spot nan content.

This is what a rel="sponsored" nexus looks like:

When Google sees nan sponsored backlink, it whitethorn disregard nan link’s ballot of assurance for your page. And if so, nan nexus will personification constricted powerfulness connected your rankings.

Some of nan best-known paid contented syndication companies for promoting your website pinch are:

• Outbrain
• Taboola
• Dianomi

Find overmuch contented syndication services done Semrush Agency Partners. Filter by budget, location, and more.

Promote Your Content and Get More Traffic

Using societal media and different platforms you group to consecutive is simply a bully spot to commencement syndicating your contented to if you don’t personification syndication partners aliases nan money for paid options.

Simply proscription your content, make immoderate mini changes nan level requires, and banal nan contented pinch your followers.

Then, commencement looking for organizations you tin partner with. Which is easy pinch Brand Monitoring.

Try it today.