What Is A Content Audit?

A contented audit is nan process of collecting, organizing, and analyzing each nan contented connected your website to spot whether it meets your goals and resonates pinch your audience. By taking inventory of each blog post, merchandise page, aliases different assets, you tin spot what’s performing well, spot areas for improvement, and make informed decisions astir whether to keep, update, rewrite, aliases region content. 

The intent of a contented audit is to guarantee that your contented supports your business objectives. You mightiness cheque metrics for illustration page views, bounce rates, and conversion rates to spot which pieces nexus champion pinch users. If a page isn’t performing, you tin optimize it, region it, aliases merge it pinch different page. If it’s outdated, you tin refresh it pinch caller information.

When you complete a contented audit, you’ll spot which pieces thief you scope your goals and which ones don’t. This penetration makes your contented strategy easier to strategy and overmuch effective. You extremity up pinch a website that’s overmuch organized, overmuch relevant, and amended astatine gathering your business goals.

Further reading: How to Do a Content Audit