What Are The Different Types Of Keywords?

The different types of keywords are:

By hunt intent:

• Informational keywords: These keywords look erstwhile personification wants to study overmuch astir a topic. For example, a personification typing “how do I return nan correct moving shoes?” is seeking guidance and information.
• Navigational keywords: These keywords show that nan personification knows wherever they want to spell online. For instance, if personification searches “nike charismatic website,” they’re intelligibly trying to find nan brand’s site.
• Commercial keywords: These keywords propose nan personification is comparing options earlier deciding. A query for illustration “best moving footwear brands for marathon training” shows they’re considering their choices and doing investigation earlier buying.
• Transactional keywords: These keywords bespeak a personification is caller to return action, often to bargain something. For example, a personification who searches “buy lightweight moving shoes online” is apt prepared to make a purchase.

By brand:

• Branded keywords: These position spot a circumstantial marque punishment aliases variations of it. For example, if a personification searches “adidas ultraboost moving shoes,” they already cognize nan marque and whitethorn personification immoderate loyalty aliases liking successful it.
• Non-branded keywords: These position are overmuch wide and don’t mention immoderate marque names. A query for illustration “comfortable moving shoes for agelong distances” focuses connected merchandise qualities alternatively than a circumstantial brand.

By specificity:

• Short-tail keywords: These position are wide and wide keywords that usually personification precocious hunt measurement but vague intent. For example, nan short-tail keyword “running shoes” is celebrated but doesn’t show you overmuch astir what nan personification really wants.
• Long-tail keywords: These position are overmuch elaborate phrases that amended bespeak personification intent and are often easier to rank for. Someone searching “lightweight moving shoes pinch bully arch support for marathon training” is intelligibly looking for point very specific.

A azygous keyword tin caller into overmuch than 1 type based connected these categories. An informational keyword tin beryllium either branded aliases non-branded and tin beryllium short-tail aliases long-tail. For example, “how do nike moving shoes comparison to adidas?” is immoderate informational and branded. 

A transactional keyword tin too beryllium non-branded aliases branded, short-tail aliases long-tail, depending connected whether it includes a marque punishment and really circumstantial it is. 

The truth that keywords tin beryllium overmuch than 1 type intends a azygous hunt connection tin beryllium viewed done aggregate lenses, helping you understand a user’s mindset overmuch accurately.

Choosing which types of keywords to target depends connected your goals. If you want to propulsion users who are conscionable starting their research, focusing connected informational and long-tail queries tin thief you build consciousness and credibility. If your extremity is to summation conversions, transactional and commercialized keywords are often overmuch effective. 

Further reading: How to Choose Keywords for SEO