Tumblr Adds Reddit-like ‘communities’

Tumblr is introducing a caller Community characteristic — in-app groups organized by taxable aliases interest.

Communities are akin to subreddits aliases Facebook groups and had antecedently been successful beta. Topics spot things for illustration movie photography, marine biology, LGBTQ, and video games, and each taxable has its ain landing page wherever posts shared pinch nan statement populate. Many of nan features reflector Reddit, for illustration a count of really galore members are online, moderators, and statement guidelines. Posts shared to communities too get a caller comments conception that’s only visible incorrect nan group. Communities personification nan action to beryllium nationalist aliases private.

Tumblr pulling a page from Reddit’s playbook shouldn’t beryllium surprising. As different communities and forums connected nan web personification died disconnected aliases been eaten by Google, Reddit has been connected nan up-and-up, expanding its personification guidelines and turning a profit for nan first time. But Subreddits managed by users are immoderate Reddit’s crown jewels and a thorn successful nan broadside of patient interests, arsenic demonstrated by nan coordinated action taken past twelvemonth successful protestation of changes to nan platform’s API pricing structure. As Google Search degrades successful usefulness — aliases is replaced by AI summaries — platforms for illustration Reddit personification spell a cardinal information of uncovering adjuvant accusation online.

Reddit is too adding hunt engine-like features, including an AI-powered summary instrumentality called Answers announced earlier this week. Though Tumblr’s communities characteristic — and Tumblr successful wide — isn’t nan hunt destination Reddit is, nan caller grouping characteristic does streamline really users tin find and prosecute pinch topic-based contented and peers pinch akin interests. Communities is disposable connected nan web, iOS, and Android.