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Apple released its 2nd AI update, iOS 18.2, past week, but astir iPhone users personification yet to pat into nan AI penning tools, photograph editing capabilities, and different caller Apple Intelligence features released 2 months agone pinch iOS 18.1.
That's according to a caller study of complete 1,000 Apple iPhone users and 1,000 Samsung Galaxy telephone users conducted by tech trade-in tract SellCell from November 28 to December 6. The U.S.-based study was conducted earlier nan December 11 rollout of Apple's iOS 18.2 update, which added overmuch AI features to nan mix, including Siri consulting ChatGPT for answers.
The study recovered that nan mostly of iPhone owners (58.4%) utilizing an iPhone 15 Pro, iPhone 15 Pro Max, aliases iPhone 16 exemplary personification not utilized Apple Intelligence. A akin percent of Samsung smartphone owners, astir 53.1%, personification not utilized their phone's AI features astatine all.
Why are Apple and Samsung telephone holders choosing not to usage AI? Apple iPhone users said nan main logic was that they didn't update to nan latest package (57.6%). The apical logic that Samsung Galaxy users gave was that they didn't find nan AI features useful (44.2%). Inaccuracy was a liking for 18.2% of Apple users and 35.5% of Samsung users.
Related: Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.
Of nan 41.6% of respondents who personification utilized Apple Intelligence, nan AI features astir commonly utilized were penning tools, which proofread, summarize, and rewrite matter crossed apps for illustration Notes and Mail.
Other celebrated AI devices were notification summaries, which harvester accusation from aggregate notifications into a azygous view, and privilege messages, which summarize messages and accent urgent emails.
On nan Samsung side, nan astir celebrated AI characteristic utilized by complete 80% of those who tapped into Samsung AI was Circle to Search, which enables users to necktie a circle astir immoderate image connected nan aboveground to hunt Google for applicable accusation astir that image.
Related: Apple Is No Longer nan Top Phonemaker successful nan World arsenic AI Pressure and Competition Intensifies
Galaxy AI features for illustration unrecorded translate, which translates conversations successful existent time, and transcribe assist, which generates a transcription and a summary of recordings successful nan Voice Recorder app, were utilized by small than 4% of Samsung AI users.
Regardless of AI features, immoderate Samsung and Apple users were mostly loyal to nan brands of phones they chose. The mostly of Apple users (78.9%) and nan mostly of Samsung users (67.2%) stated that they wouldn't move brands for amended AI tools.
Over 4 successful 5 respondents wide too said they wouldn't net to usage AI.
Related: Apple Is Reportedly Creating New Foldable iPads and iPhones. Here Are nan Details.