The Top Moz Creators Of 2024

There are 4 superior ways we collaborate pinch outer contributors connected Moz content

• The Moz Blog
• Whiteboard Friday
• The Practical Marketer webinar series
• MozPod

Contributors are nan logic why thousands of group flock to Moz regular to devour high-quality contented taken from nan POV of experts doing nan work.

Today, we want to observe apical creators crossed our contented channels pinch nan biggest impact. 

You’ll announcement immoderate of nan featured contented was published successful precocious 2023. That’s because erstwhile we pulled nan accusation from January 1 to December 6, 2024, these were nan top-performing pieces connected Moz. It felt unfair to exclude them since immoderate were published towards nan extremity of nan twelvemonth and didn’t personification tin clip to stitchery momentum.

Without further ado, I coming nan Moz Top Creators of 2024, divided into 4 categories.

Key takeaway 

The Helpful Content Update (HCU) focuses connected marque petition alternatively than contented quality. Sites pinch debased marque nickname comparative to their nexus level scheme are overmuch apt to beryllium penalized, emphasizing nan petition to equilibrium authority and petition signals.

Why you should publication it

• Understand nan existent effect of HCU beyond Google’s charismatic messaging
• Learn why marque petition and navigational searches are captious ranking factors
• Get insights into really over-optimized sites consequence penalties from Google’s updates

My favourite tip

Don’t conscionable attraction on creating adjuvant content—work connected building petition for your brand. Balancing contented quality, links, and marque nickname is cardinal to semipermanent SEO success.

Key takeaway 

Miriam identifies 11 fields successful Google Business Profiles (GBPs) consecutive impacting local hunt rankings. 

Why you should publication it

• Discover nan GBP fields that powerfulness your conception rankings
• Learn practical optimization tips for each conception to amended performance
• Get tips to create a stand-out level scheme to propulsion and personification conception customers

My favourite tip 

Ensure nan superior people of your listing reflects your halfway offering. Use nan further 9 categories to create a wide image of your business. Use devices like Moz Local to analyse conception competitor categories for insights into optimizing your profile.

Key takeaway 

The Google API leaks revealed valuable insights into really Google's algorithms measurement content, highlighting nan worth of marque building, tract authority, and topical backlinks for ranking.

Why you should publication it

• Learn really Google's algorithms analyse personification behavior, highlighting nan domiciled of click-through title and tract navigation
• Discover why topical backlinks and entity alignment are captious for achieving topical authority
• Understand really broader manufacture shifts are redefining really Google ranks content

My favourite tip 

Contributors stressed nan effect of Navboost, Brand Authority, and personification acquisition arsenic cardinal factors for boosting visibility. These elements point nan worth of creating seamless, intuitive journeys that fulfill users and algorithms.

Key takeaway 

To triumph in Google Discover, leverage trending topics, build authority for your superior topics, and usage awesome images and engaging titles to seizure attention.

Why you should publication it

• Learn what types of contented execute bully successful Google Discover
• Get actionable tips to optimize your articles for Discover
• Find retired really to measurement and measurement your Google Discover traffic

My favourite tip 

High-quality images and creating a “buzz” pinch postulation spikes are essential. Stunning visuals drawback attention, and coordinated promotions tin summation visiblity successful Discover.

Key takeaway 

Combine SEO AI devices pinch value expertise to create contented that meets E-E-A-T standards. Add individual experience, reliable research, and trustworthy accusation to make your contented guidelines out.

Why you should publication it

• Discover techniques to incorporated value expertise and build validation into your contented workflow
• Get clear steps to create AI contented that ranks bully and builds trust
• Find retired really to spread communal problems successful AI content

My favourite tip 

Add individual stories and real-world examples to your AI content. People nexus pinch people, and individual stories make your contented relatable.

Key takeaway

Cannibalization occurs erstwhile aggregate pages from your tract compete for nan aforesaid keyword, confusing hunt engines and lowering visibility. To spread it, spot conflicts, consolidate content, optimize psyche linking, and create a hub-and-spoke structure.

Why you should watch it

• Learn really to identify cannibalization and its effect connected ranking
• Get actionable techniques to spread and consolidate transcript content
• Understand really to forestall cannibalization pinch contextual optimization strategies

My favourite tip 

Use a hub-and-spoke building to resoluteness cannibalization. Create a cardinal hub page for a taxable and nexus related pages pinch thematic anchor matter to consolidate authority and amended clarity for users and hunt engines.

Key takeaway 

GPT exertion is changing really hunt useful by encouraging users to spot overmuch elaborate accusation successful their queries. This displacement makes searches longer and overmuch specific, requiring SEOs to accommodate their strategies for strategy accusation and content.

Why you should watch it

• Learn really GPT and AI devices are influencing hunt behavior
• Understand really Google’s caller features, for illustration prime bubbles, effect hunt queries
• Prepare for changes successful how structured information and contented petition to beryllium optimized

My favourite tip 

Google’s prime bubbles beforehand users to execute overmuch elaborate searches. To enactment relevant, SEOs should attraction connected creating contented that answers these detailed, circumstantial queries.

Key takeaway 

Headless SEO focuses connected creating flexible, reusable contented that useful crossed aggregate platforms. Unlike a accepted CMS, it requires caller strategies for illustration contented modeling and moving pinch connected systems.

Why you should watch it

• Understand really headless CMSs disagree from accepted systems
• Learn really to create omnichannel content
• Get applicable tips for managing SEO pinch little plugins and overmuch method tools

My favourite tip 

The euphony venue illustration perfectly explains contented modeling—it specifications really to building contented for illustration artists, capacity dates, tickets, and merchandise to reuse efficiently crossed different platforms.

Key takeaway 

To optimize for AI overviews, usage devices for illustration nan AI Overviews Visualizer to guarantee your contented is relevant. Write pinch authority, spot quotes and statistics, and accommodate strategies for circumstantial queries for illustration shopping and conception searches to amended your chances of appearing successful AI summaries.

Why you should watch it

• Learn really AI overviews activity and effect hunt results
• Get applicable tips to optimize your contented for AI Overviews
• Understand potential risks and limitations pinch AI overviews

My favourite tip 

Garrett’s point connected volatility is critical—AI overviews are inconsistent, appearing successful only 1% of queries (at nan clip nan Whiteboard was filmed) and changing frequently. SEOs must cautiously measurement nan risks of focusing connected overviews against imaginable rewards for illustration visibility and proceedings strategies.

Key takeaway 

Building an SEO contented architecture involves organizing your tract into a clear building pinch categories, landing pages, and blogs. This setup improves keyword rankings, drives conversions, and ensures scalability for early content.

Why you should watch it

• Learn really to building your website for amended SEO performance
• Discover really psyche links and keyword mapping thrust postulation and conversions
• Get actionable tips to investigation and target keywords

My favourite tip 

Adriana explains using long-tail keywords and a keyword map. It simplifies contented readying by aligning keywords, URLs, and page types, making your SEO strategy overmuch focused and effective.

Key takeaway 

Relying connected hunt postulation unsocial is nary longer sustainable. Focus connected creating high-quality, experience-driven contented to build spot and authority. Diversify your postulation by leveraging platforms for illustration YouTube and TikTok and turn crossed aggregate channels to enactment resilient.

Why you should watch it:

• Get step-by-step connection to retrieve from nan Helpful Content Update
• Learn really mini brands tin compete pinch larger brands
• Discover strategies to diversify postulation beyond accepted SERPs

My favourite tip  

With hunt becoming overmuch unpredictable, attraction connected building postulation done different channels for illustration societal media, video platforms, and statement spaces wherever your assemblage already spends time.

Key takeaway 

Large Language Models (LLMs) tin automate tedious tasks, summation efficiency, and empower SEOs to attraction connected strategical initiatives. However, they require a thorough validation process to guarantee accuracy and alignment pinch marque standards.

Why you should watch it

• Learn really to automate repetitive SEO tasks without compromising quality
• Get tips connected creating an unimpeachable validation process erstwhile utilizing LLMs for contented and SEO tasks
• Explore tips and tricks to merge LLMs into your SEO workflow

Favorite tip 

Aleyda emphasizes nan worthy of punctual libraries to guarantee squad members activity from nan aforesaid guidelines of truth when using LLMs. This onslaught ensures accordant worth and saves clip for tasks for illustration meta descriptions, bulk hunt intent analysis, and creating contented briefs.

Key takeaway

AI devices personification transformed SEO, offering solutions for everything, including research, nexus building, contented creation, and technical SEO. The cardinal is to prioritize devices that align pinch your goals while maintaining strategical powerfulness complete your outputs.

Why you should watch it

• Find nan correct AI devices for your SEO strategy
• Explore examples of really these devices tin amended ratio and quality
• Learn to usage AI arsenic a partner, not a replacement

Favorite tip

It is important to create your ain prompts alternatively of relying connected personification else’s. Tailored prompts guarantee overmuch personalized and high-quality outputs.

Key takeaway

You must harvester SEO and conversion title optimization (CRO) to build a highly converting inbound machine. Driving postulation is critical, but optimizing for conversions ensures visitors return action, turning leads into revenue.

Why you should watch it

• Learn really to equilibrium postulation procreation pinch conversion optimization for amended lead generation
• Discover Andy’s proven frameworks for building high-performing activity pages that align pinch customer needs
• Get insights into utilizing original investigation and AI devices for CRO and creating link-worthy content

Favorite tip

Andy emphasizes nan worth of starting optimization astatine the bottom of nan funnel. Fixing issues connected your thank-you aliases relationship pages earlier scaling postulation ensures each visitant has a clear conversion path.

Key takeaway

Dr. Pete Meyers asserts that while AI hunt return is increasing, it’s not yet a nonstop replacement for Google, peculiarly for commercial queries wherever nan money lies. Tom underscores that Amazon is nan bigger threat to Google’s dominance, pinch its hunt advertizing gross poised to surpass Google’s successful a less years.

Why you should watch it

• Understand nan effect of AI overviews and study strategies to mitigate postulation loss
• Learn really to promote UGC contented while prioritizing brand
• Discover tips to diversify postulation sources and trim reliance connected Google SERPs

Favorite tip

I loved Amanda’s spicy return — Executives often misunderstand attribution, focusing connected unrealistic ROI measures alternatively of finance value. Dr. Pete reminds america that awesome contented often plays a information successful multi-touchpoint conversions—don’t undervalue its domiciled successful building spot and marque recall.

Key takeaways

Interviewing Joshua was for illustration eating cake. So overmuch fun! From navigating challenges arsenic an eBay driblet shipper to building a thriving seven-figure SEO agency, Joshua’s communicative demonstrates that difficult work, authenticity, and tuning into your unsocial inheritance tin lead to singular success.

Why you should watch it

• Learn really Joshua transitioned from eBay dropshipping to founding a leading SEO agency.
• Discover actionable strategies for landing clients done innovative cold outreach methods
• Gain insights into scaling an SEO agency during challenging times, including nan pandemic

Favorite tip

I emotion really Joshua enticed acold email responses by offering a free video audit. People emotion freebies, peculiarly erstwhile they are personalized to their unsocial problems. Joshua’s connection to build a beardown squad and enactment focused connected income shows really delegation and smart prioritization tin thrust business growth.

Key takeaway

Luke emphasizes that occurrence isn’t conscionable astir making overmuch money aliases landing ample clients but designing a business that supports your desired lifestyle. It’s too important to group clear boundaries, worth your services pinch confidence, and enactment existent to your expertise.

Why you should watch it

• Learn really Luke transitioned from an in-house domiciled to becoming a sought-after SEO consultant
• Get applicable tips connected pricing your services and managing customer relationships
• Discover really to execute work-life equilibrium while scaling your consulting business

Favorite tip

I emotion Luke’s method for determining rates: hide arbitrary gross goals and guidelines your pricing connected your desired lifestyle. If you petition only 2 moving days a week to surface expenses and unrecorded comfortably,  build your rates astir that and dainty everything different arsenic a bonus. 

Key takeaway

Areej founded Women successful Tech SEO to reside nan deficiency of visibility for women successful method SEO and to foster an inclusive business wherever everyone tin thrive. She explains really safe spaces empower women to build confidence, banal knowledge, and create opportunities for individual and maestro growth.

Why you should watch it

• Learn really Areej turned a elemental thought into a global community
• Understand nan barriers women look successful male-dominated industries 
• Discover policies and strategies organizations tin instrumentality to propulsion and clasp overmuch women successful tech roles

Favorite tip

Areej's connection for starting a statement is elemental but powerful: Don't do it alone. Find others who banal your passion— collaborate and build together. A trusted squad brings divers perspectives and makes it easier to brainstorm, banal ideas, and move point meaningful.

4. Aaron Rudman-Hawkins  — Scaling Your SEO Agency to Six-Figure Clients

YouTube, Spotify, Apple

Key takeaway

Aaron shares really focusing on e-commerce brands helped his agency onshore six-figure clients. Building persistence into your outreach, staying nimble arsenic a mini agency, and fostering beardown customer relationships are cardinal to scaling successfully.

Why you should watch it

• Discover really Evergreen transitioned from a generalist to a maestro e-commerce agency
• Learn unsocial ways to scope high-value clients, including imaginative group materials and personalized follow-ups
• Discover nan customer retention strategies that worked for Evergreen Agency

Favorite tip

Aaron emphasizes persistence in client acquisition, sharing really it took 18 touchpoints to onshore 1 six-figure client. His imaginative usage of beingness mailers and personalized messaging is an fantabulous reminder that consistency and doing point different sometimes make each nan difference.

5. Paul David — What I've Learned from Implementing a 4-Day Workweek astatine Literal Humans

YouTube, Spotify, Apple

Key takeaway

Paul David proved that it’s imaginable to instrumentality a 4-day activity week and still beryllium successful. He shared really investing successful systems, clear relationship pinch clients, and prioritizing worker well-being created a happier, overmuch productive workplace.

Why you should watch it

• Learn really a four-day workweek tin boost worker productivity and propulsion top-tier talent
• Get actionable connection connected really to walk important changes to clients
• Discover nan astonishing benefits of prioritizing work-life equilibrium successful your agency

Favorite tip

I loved Paul’s “100-100-80” framework: 100% productivity, 100% pay, successful 80% of nan time. He explained really implementing nan correct systems and trust-building policies tin make this activity while maintaining profitability.

And that’s it!

Congrats to our apical creators, and I’m excited to spot nan unthinkable activity that SEO experts banal connected our contented channels successful 2025.