Taco Bell Is Testing A Coffeehouse-style Concept With Cold Brew And Aqua Fresca — But Only In These Locations

Taco Bell is making a important move to reinvent its eating acquisition pinch nan preamble of nan Live Más Café, a conception that merges its iconic insubstantial pinch coffeehouse-style beverages and a modern atmosphere. Taco Bell is piloting nan Live Más Café conception astatine premier locations successful Southern California and Las Vegas and plans to measurement explanation based connected customer feedback, according to Nation's Restaurant News (NRN).

Related: Considering franchise ownership? Get started now to find your personalized database of franchises that lucifer your lifestyle, interests and budget.

The conception is designed to proviso customers pinch an elevated acquisition that goes beyond accepted quick-service expectations. Each Live Más Café features modern interiors pinch comfortable seating and interactive integer displays. Alongside Taco Bell's signature insubstantial items, these locations relationship specialty java drinks, including acold brews and flavored iced coffees.

Highlights of nan insubstantial spot specialty beverages specified arsenic Mexican Chocolate and Spiced Vanilla Chillers — blended iced coffees topped pinch acold foam — and Aguas Refrescas successful flavors for illustration Strawberry Passionfruit and Dragonfruit Berry. The café too features acold brew options and unsocial takes connected iced coffee, specified arsenic nan Mexican Mocha and Cinnabon Caramel Iced Coffee.

"The Live Más Café represents Taco Bell's committedness to invention and to giving our fans caller and breathtaking ways to bask their favorites," says Taco Bell main trading serviceman Taylor Montgomery, according to NRN. "We're excited to bring a caller position to nan quick-service abstraction by combining delicious nutrient pinch premium beverages successful a mounting that's cleanable for relaxing aliases connecting pinch friends."

Related: See Who Made This Year's Franchise 500 Hall of Fame

For nan conception tally of Live Más Café, Taco Bell collaborated pinch 1 of its largest franchisees, Diversified Restaurant Group, which has a important beingness successful California and Nevada.

Taco Bell's explanation into beverage-focused eating follows a expanding inclination successful nan quick-service manufacture to broaden offerings and entreaty to consumers seeking immoderate worth and convenience. By introducing coffeehouse-style beverages, nan marque positions itself arsenic a competitor to established java chains while maintaining its halfway characteristic arsenic a destination for fun, affordable food.

Related: Greg Flynn Owns 1,245 Restaurants and Makes $2 Billion A Year. Here's How He Did It.

For franchise operators, Live Más Café provides a blueprint for really Taco Bell continues to germinate to meet personification demands. If successful, this exemplary could animate akin innovations crossed nan industry, proving that quick-service restaurants tin efficaciously blend speed, worth and a memorable experience.

As Taco Bell evaluates nan occurrence of its aviator locations, it remains clear that nan Live Más Café is simply a bold investigation successful redefining what quick-service eating tin be. With its attraction connected invention and customer experience, Taco Bell is erstwhile again mounting itself isolated successful nan competitory fast-food landscape.

Read More: Nation's Restaurant News