'sent Ripples Through The Marketing World': What Businesses Can Do Now To Prepare For A Possible Tiktok Ban, According To A Ceo

As a imaginable TikTok prohibition looms, businesses are scrambling to find ways to adapt.

Citing nationalist accusation concerns, U.S. lawmakers passed authorities successful April 2024 that forces TikTok's Beijing-based genitor company, ByteDance, to discarded TikTok by Jan. 19 aliases look a prohibition successful nan U.S. ByteDance responded by saying it would alternatively unopen down nan app than discarded it.

Last month, TikTok asked nan U.S. Supreme Court to region nan Jan. 19 deadline. The Court said it would perceive nan suit and scheduled oral arguments for Jan. 10.

Related: Is Kevin O'Leary Buying TikTok? 'Shark Tank' Star Teams Up With Frank McCourt for 'People's' Bid

Creators and businesses are now adjusting to nan anticipation of a TikTok ban. According to a Thursday study from nan New York Times, marketers are shifting money from TikTok to Instagram while creators are urging their followers to nexus connected different platforms.

TikTok stated successful a tribunal filing past play that if nan prohibition moves forward, businesses and creators could suffer $1.3 cardinal successful nett successful 1 month.

How Can Businesses Prepare for a Possible TikTok Ban?

Marketing maestro David Wachs, who is nan laminitis and CEO of handwritten notes activity Handwrytten, told Entrepreneur that brands should fortify nan statement they personification grown connected TikTok by hosting virtual events for illustration webinars, unrecorded Q&A sessions, and virtual merchandise launches that beforehand real-time interaction.

These events tin work arsenic impervious of a brand's customer base, he said.

Related: Meta Outage, Looming TikTok Ban Has Creators Questioning How Much of Their Businesses They Really Control

Wachs too encourages businesses to participate successful forums and marque ambassador programs, and to get individual pinch customized matter messages and emails to customers.

"These platforms beforehand personification narration and foster a consciousness of belonging among your audience," he stated.

Madison Luscombe, main trading serviceman of creator guidance diligent nan Creator Society, told nan New York Times that she has been asking her clients to cod email addresses and telephone numbers from their TikTok followers truthful they tin enactment successful touch.

Another managing agency, Palette Media, has been uploading TikTok contented created by nan company's 230-plus clients to different platforms for illustration Instagram Reels, YouTube, and Snapchat for nan past 9 months, per The Times.

ByteDance estimates that 170 cardinal Americans usage TikTok.

"The imaginable prohibition of TikTok has sent ripples done nan trading world, urging brands to rethink their strategies," Wachs said. "While it whitethorn look for illustration a setback, this displacement opens up a valuable opportunity for brands to heighten nonstop engagement pinch their audience."

Related: 'Warm Spot successful My Heart': TikTok's CEO Was Spotted astatine Mar-a-Lago With President-elect Donald Trump