Samsung Announces The Frame Pro: Could This Be The Perfect Tv?

Samsung’s The Frame has been enormously celebrated ever since its release. There’s nary shortage of imitators astatine this point, pinch different manufacturers trying their manus astatine creating a TV that seamlessly blends successful pinch location decor and tin too convincingly look for illustration wall creation erstwhile idle. But nary personification captured lightning successful a alloy alternatively for illustration Samsung.

And successful 2025, Samsung is looking to fend disconnected copycats by introducing The Frame Pro. With nan artwork broadside of things bully handled, now nan institution is aiming to make The Frame Pro a bully TV for everything else. The Frame has nailed nan aesthetics and style from nan start. People bargain it for nan vibe overmuch than point else. But arsenic a TV, it’s ever conscionable been, well... fine. There wasn’t overmuch wow facet successful position of brightness aliases nan wide image worth that came pinch nan bully design. That mightiness beryllium changing now.

There are 2 main upgrades that put nan “pro” successful The Frame Pro. First, Samsung is moving to Mini LED, which nan institution says will springiness The Frame Pro a boost successful contrast, brightness, and achromatic levels. The regular Frame, which isn’t going anywhere, has ne'er offered immoderate conception dimming to speak of.

But there’s an important caveat: this isn’t Mini LED successful nan regular sense. Normally, Mini LED TVs incorporated a ton of mini dimming zones down nan screen. This lets them beryllium measurement overmuch precise successful lighting up only nan sections of nan show that petition it while preserving achromatic levels and protector point elsewhere. The Frame Pro doesn’t do that.

Instead, Samsung is placing Mini LEDs connected nan bottommost of nan screen, while claiming that this onslaught still produces immoderate level of conception dimming. To me, it each still very overmuch sounds for illustration an edge-lit TV. But I’ll springiness this “Mini LED” tech a adjacent chance whenever I get 1 successful for review.

Samsung is too boosting The Frame Pro’s maximum refresh title from 120Hz to 144Hz, truthful PC gamers tin get moreover smoother visuals than before. But if you were hoping “pro” mightiness yet mean Dolby Vision support, that’s still a no.

The Frame has ever been point of a compromise; perchance you’ve sewage a important different who refuses to fto a dull achromatic rectangle into nan surviving room. So you, being nan bully and considerate personification you are, yet activity together to “settle” connected The Frame. After first proceeding astir The Frame Pro, I was hopeful that it would beryllium overmuch small of a compromise.

But this asterisk astir Mini LED has maine a mini small excited. Like caller models, The Frame Pro’s show has a matte decorativeness to springiness your preferred creation a overmuch authentic value and disguise nan reality that you’re looking astatine a screen. But matte screens tin sometimes lessen a display’s punch, truthful genuine Mini LED backlighting could’ve helped alternatively a spot successful that regard.

The 2nd awesome betterment is that The Frame Pro nary longer has a bladed ligament moving betwixt it and Samsung’s breakout instrumentality that houses each nan HDMI inputs and nan TV’s different brains: that narration has gone afloat wireless. This will consequence successful an moreover cleaner look pinch small cablegram clutter. And nan Wireless One Connect Box, which supports up to Wi-Fi 7, eliminates yet different telltale mobility that The Frame Pro is simply a television. Now, each you’ve sewage to liking astir concealing is nan display’s powerfulness cord. Samsung says nan wireless narration betwixt nan instrumentality and TV useful astatine distances of up to 10 meters, “even pinch obstacles successful its path.”

The Frame Pro is too getting nan aforesaid litany of AI-powered features arsenic Samsung’s different 2025 TVs. AI is specified a attraction this twelvemonth that there’s a dedicated fastener connected nan distant for activating Click to Search, which tin show you “who nan actors are successful a fixed scene, wherever that scene is taking place, aliases moreover nan clothing nan characters are wearing,” according to Samsung’s spot release.

A caller Samsung Food characteristic tin admit dishes onscreen and proviso you pinch nan recipes to make them — aliases point successful nan aforesaid ballpark, astatine least. Beyond that, nan institution is dialing up its AI-enhanced image and sound optimizations, and AI is too reaching into accessibility features for illustration Live Translate, which tin “instantly construe closed captions connected unrecorded broadcasts successful up to 7 languages.” That’s very neat.

The captious mobility is 1 I can’t reply yet: really overmuch will this constituent cost? How overmuch overmuch costly will The Frame Pro beryllium compared to nan regular model? Samsung won’t beryllium sharing pricing specifications until personification to nan outpouring erstwhile it ships. If nan institution gets cocky and goes excessively high, that could ruin a batch of nan entreaty here. But if you already cognize that immoderate type of The Frame is successful your future, you’re astir apt very happy that The Frame Pro now exists.

Photography by Chris Welch / The Verge