Roku Snaps Up X Games Streaming Rights

Roku sewage nan exclusive US streaming authorities to adjacent year’s X Games Aspen and a “soon-to-be-announced” X Games arena successful nan summer, nan institution announced connected Wednesday. Both events will aerial connected Roku’s free 24/7 sports transmission arsenic nan activity continues its push into unrecorded sports.

Though nan X Games were founded by ESPN successful nan ‘90s, nan sports web sold mostly ownership to MSP Sports successful 2022. Since then, nan X Games personification streamed connected various platforms, including YouTube, Twitch, ESPN, ABC, and nan VR app Xtadium.

But now, X Games Aspen will look connected nan Roku Sports Channel, a precocious launched hub for Roku’s unrecorded Sunday MLB games, Formula E races, and different sports-related content. This transmission lives incorrect nan overarching Roku Channel that comes pre-installed connected astir Roku devices and is too disposable connected nan web, arsenic bully arsenic an app connected third-party smart TVs and mobile phones.

Additionally, Roku launched a free ad-supported streaming TV transmission dedicated to nan X Games, which will aerial “programming highlights, clips, interviews, archival content, and more” starring up to nan event. X Games Aspen takes spot from January 23rd to nan 25th, pinch overmuch specifications to recreation connected an “additional” X Games coming this summer.

Roku is conscionable 1 of galore streaming platforms getting into sports, pinch Netflix airing unrecorded NFL games connected Christmas Day, Max launching a unrecorded sports add-on, and Amazon Prime Video picking up streaming authorities to NBA games. Even nan tourney bid Street League Skateboarding signed a woody pinch nan right-wing streaming level Rumble.