Kfc Is Launching A Chicken Tenders-focused Concept Called Saucy — Here's When And Where It Opens

KFC is shaking up nan fast-food scenery by announcing its caller chickenhearted tenders-focused concept, Saucy. The chain, agelong known for its Original Recipe fried chicken, is making a strategical pivot to cater to nan expanding petition for customizable, sauce-heavy meals. With this move, KFC intends to seizure a information of nan fast-food marketplace while reinforcing its position arsenic a leader successful chickenhearted innovation.

Related: Considering franchise ownership? Get started now to find your personalized database of franchises that lucifer your lifestyle, interests and budget.

"Everyone is obsessed pinch condiment – overmuch is more," KFC's main caller conception officer, Christophe Poirier, told Nation's Restaurant News (NRN). "With Saucy, we've taken KFC's celebrated Original Recipe and amplified it pinch a brand-new conception that lets consumers play pinch flavor."

Saucy features chickenhearted tenders and 11 sauces — pinch flavors including Chimichurri Ranch, Jalapeño Pesto Ranch, Spicy Mango Chutney and Sweet Teriyaki, NRN reported. The first location is scheduled to unfastened successful Orlando, Florida, connected January 10, 2025, making it nan debut hub for what nan marque describes arsenic a "flavor-forward eating destination."

Saucy joins a activity of akin experiments by awesome players successful nan quick-service edifice (QSR) space. Taco Bell has its Cantinas concept, focusing connected elevated insubstantial items and urban-style locations, arsenic bully arsenic a caller java concept, Live Más Café. Meanwhile, McDonald's has been testing a spinoff beverage concept, CosMc's, targeting suburban diners pinch nostalgic branding and unsocial insubstantial offerings.

Related: See Who Made This Year's Franchise 500 Hall of Fame

These moves point a broader inclination successful nan QSR industry: nan pursuit of niche concepts that differentiate brands successful an progressively crowded market. By honing successful connected circumstantial personification preferences — for illustration KFC's attraction connected saucy chickenhearted tenders — brands dream to build loyalty and seizure marketplace banal successful untapped segments.

This onslaught could beryllium peculiarly lucrative for KFC. The chickenhearted tenders conception has been expanding steadily, pinch sauces and customization cardinal drivers of personification satisfaction, Food & Wine precocious reported. KFC's dense marque equity and proven invention expertise — seen successful past hits for illustration its chickenhearted sandwich and plant-based nuggets — position nan concatenation to triumph pinch this venture. If nan Orlando location proves successful, it could pave nan measurement for a broader rollout, further cementing KFC's spot arsenic a frontrunner successful chicken-focused accelerated food.

Related: Greg Flynn Owns 1,245 Restaurants and Makes $2 Billion A Year. Here's How He Did It.

Read More: Nation's Restaurant News