How To Use Ai For A Content Strategy That Drives Results

Artificial Intelligence (AI) has nan imaginable to alteration contented trading by streamlining tasks and processes that traditionally return a batch of clip and energy.

The Benefits of an AI-Driven Content Strategy

Using AI erstwhile creating and launching your contented strategy tin thief you prevention clip and trim costs.

Specifically, you tin usage by:

• Automating repetitive tasks and freeing up clip for imaginative aliases strategical thinking
• Better gathering your audience’s needs by creating nan types of contented they’re looking for
• Avoiding imaginative burnout by utilizing AI contented generators for drafting
• Gathering insights from tons of data without having to manually sift done it
• Getting overmuch retired of your trading money by expanding your output without having to prosecute overmuch creators

How to Use AI to Execute Your Content Strategy

Here are immoderate ways to incorporated AI successful your contented strategy:

1. Speed Up Keyword Research

Using AI devices for keyword investigation lets you quickly find applicable position that tin thief your website summation visibility successful hunt results. 

Use nan Keyword Magic Tool to find applicable ideas.

Enter a connection related to your website. 

Then, participate your homepage URL successful nan purple instrumentality branded “AI-powered feature,” premier your target location, and click “Search.”

The instrumentality will proviso a database of applicable topics and their metrics. 

To find ones you personification nan champion chance of ranking for, usage nan Personal Keyword Difficulty (Personal KD %) prime to group a civilization scope from 0-49 to constrictive nan database to topics that your circumstantial website tin astir easy look for successful hunt engines. 

Then click, “Apply.”

Look astatine nan resulting database and prioritize nan ones pinch nan highest hunt measurement (e.g., nan mean number of monthly searches) that are applicable to your business. The overmuch group who hunt for nan topic, nan better.

Add those topics to your contented plans. Then, usage nan hunt intent (Intent) record to walk what type of contented you’ll create. 

Intent refers to what nan personification wants to execute by searching. It tin beryllium transactional (interested successful taking action), informational (looking to study astir something), navigational (trying to find a page aliases site), aliases commercialized (interested successful comparing options to walk a decision). 

You want your contented to meet hunt intent. So your assemblage is overmuch apt to find it valuable.

In summation to considering nan type of intent, it’s a bully thought to look astatine nan contented that’s already ranking (appearing successful hunt engines) for those terms. Which helps you amended understand what it is users are looking for. 

2. Tailor Your Content to Your Audience

Certain AI devices make it easier to hone successful connected your target audience, which makes it easier to create contented that’s apt to resonate pinch them. 

For example, nan AI Marketing Strategy App lets you participate your business accusation to get tailored recommendations based connected your business accusation and income goals.

Start by creating a funnel. You’ll beryllium prompted to adhd your business specifications to walk nan AI. Make judge to spot files, recordings, aliases different accusation to thief amended nan recommendations. 

Then, click “Generate.”

You’ll beryllium taken to nan “AI Strategy” tab, wherever your strategy will load successful six categories. 

Click connected nan “Target Audience” conception (once it’s populated) to study nan main audiences nan instrumentality suggests.

Then, spell to nan “Marketing channels & Tactics” and nan “Content strategy plan” sections to study what benignant of contented you should create and wherever to banal it to scope those audiences. 

3. Create Detailed Content Briefs

AI-generated contented briefs show your writers really to create high-quality contented that aligns pinch your audience’s intent and covers your topics in-depth.

You tin usage ChatGPT to recreation up pinch an outline. 

Include nan pursuing successful your prompt:

• Target keywords: The position you want nan contented to rank for successful integrated search
• Suggested sections: The various subtopics you want nan contented to cover
• Brand voice: The relationship style and reside of your business aliases website
• Target audience: The main group of group you’re penning for

Like this:

You’ll get a resulting matter output that you tin usage successful your brief.

Review nan output and make immoderate basal changes based connected nan keyword’s hunt intent, your audience, your marque voice, and your business goals. 

Or, effort Sermush’s SEO Content Template instrumentality to further streamline small creation. 

Just participate your target keywords to get an outline complete pinch recommendations connected relationship count, readability level, and more.

4. Cluster Keywords & Topics

Keyword clustering involves targeting a group of keywords pinch akin hunt intent connected nan aforesaid page, and you tin do it overmuch faster utilizing AI than you ever could manually.

For example, you tin cluster keywords utilizing ChatGPT. 

Make judge to mention “keyword clusters” successful your prompt. And participate a database of keywords divided by commas.

ChatGPT will cluster your keywords and springiness ideas for really to target each cluster successful 1 information of content. 

Like this:

For overmuch guidance connected really to represent prompts for SEO purposes, publication our article connected maximizing SEO effect pinch ChatGPT.

5. Optimize Content for Search Engines

AI devices tin show you precisely what changes to make to your webpages to amended their capacity successful integrated (unpaid) search, which is called on-page SEO.

And it includes optimizing nan following: 

• Title tag: A page title that whitethorn look arsenic a blue, clickable hyperlink successful hunt centrifugal results
• Meta description: A summary of a page’s contented that whitethorn look beneath nan title successful hunt results 
• Headings: HTML elements that specify headings and subheadings connected a page
• Body content: The main contented connected a page for illustration text, images, and videos
• URL: A azygous assets locator (URL) is nan webpage’s address

Use SEO Writing Assistant to corroborate that your assemblage contented is optimized for ranking earlier publishing it. 

The instrumentality will cheque your contented for:

• Tone of voice: How casual aliases wide your reside is and whether it’s consistent
• Readability: How difficult it is to publication your text
• Target keywords: How bully you spot nan position you want to rank for successful integrated search
• Recommended keywords: Subtopics that are related to your target keywords
• Originality: How unsocial your matter is

It too grades your contented connected a modular retired of 10. 

You tin amended your group by pursuing nan suggestions successful nan right-hand sidebar. 

You tin too usage nan Smart Writer features to velocity up nan penning process.

For example, nan rephraser instrumentality lets you participate matter to rephrase, simplify, expand, aliases summarize. 

After you make text, click “Paste and close” to adhd it to your content.
 

6. Maintain a Consistent Brand Voice

Your marque sound tin effect really your assemblage feels astir your business, and you tin usage AI to define, improve, and support yours consistent. 

To specify your marque voice, you’ll want to:

• Research your audience to study astir their challenges aliases preferences and really your marque tin meet them
• Document your company’s background and ngo for illustration your intent and unsocial worthy proposition (UVP)
• Define your marque personality by choosing 3 to 4 words to image your business (e.g., casual, innovative, warm, and informative)

You tin past participate that into ChatGPT arsenic information of a punctual erstwhile you inquire it to create content.

Or usage ContentShake AI to velocity things up. 

Select nan “Brand Voice” tab. Then, click “+ Create Brand Voice.”

Copy and paste immoderate contented from your website into nan instrumentality (ideally, return transcript that you deliberation champion represents your brand). 

Once submitted, nan instrumentality will usage that contented to specify and summarize your marque voice. 

Like this:

You tin adhd this marque sound mentation to your style guide. So you (and immoderate writers you activity with) tin create contented that sounds for illustration your business.

And if you make contented successful ContentShake AI, it will group nan matter to caller your marque voice.

7. Repurpose Content

AI devices tin thief you quickly repurpose content, truthful you tin get overmuch from each information and scope a wider audience.

For example, AI Social Content Generator lets you make societal posts from nan contented that’s already connected your website.

Once you’re successful nan tool, premier “Social Media” and return nan type of position you want to create.

On nan adjacent screen, return nan “Blog to Post” action from nan drop-down astatine nan apical and participate your article’s URL. 

(Not each position type includes nan “Blog to Post” option. You whitethorn petition to premier “Text to Post” alternatively and concisely summarize your contented successful nan conception provided.)

Make immoderate adjustments, past fto nan instrumentality create your post.

If needed, edit nan AI-generated posts to amended caller your marque sound aliases assemblage preferences. Then, group them to your societal media accounts. 

8. Generate Content astatine Scale

AI devices fto you create overmuch contented faster to thief you standard your contented efforts and perchance move your marque awareness.

Specifically, scaling your contented accumulation helps with: 

• Covering overmuch topics connected your website to summation your topical authority (your expertise)—and perchance your integrated traffic
• Appealing to a greater number of assemblage segments
• Having overmuch contented to beforehand crossed channels (e.g., blog posts, videos, and podcast episodes)

Using a instrumentality for illustration ContentShake AI tin thief you make contented astatine scale.

For example, you tin quickly create SEO articles from scratch. 

Just participate a taxable aliases keyword and click “Generate article.”

Fill retired nan accusation connected nan adjacent screen. And if you’ve already created a marque sound successful nan tool, premier it from nan drop-down. 

Then, click, “Create article.”

Starting your articles from a moving draught (rather than a blank page) tin prevention you important time. So you tin group overmuch contented that your assemblage is consenting in.

Leverage AI Tools successful Your Content Strategy

Use nan supra strategies successful creating and launching your contented strategy to spot really AI tin usage you.

Fortunately, immoderate of nan devices listed successful this article personification free versions aliases tests you tin usage to effort them out. 

For example, nan Keyword Magic Tool and SEO Content Template are disposable pinch a free Semrush account. Create 1 to get started.