How To Manage Old Content On A News Website

This template allows for a nuanced assessment, helping you prioritize which contented to retain, update, aliases remove.

Performance benchmarking

After scoring is complete and earlier you region immoderate content, recovered a performance benchmark by measuring cardinal metrics specified as:

• Organic traffic
• Bounce rate
• Crawl efficiency
• Keyword rankings

This baseline accusation lets you comparison capacity aft nan removal and measurement whether nan changes were beneficial, neutral, aliases harmful.

Without benchmarking, you’re flying blind. Post-removal comparisons uncover if crawl ratio has improved, Search visibility has shifted, aliases circumstantial sections personification mislaid traffic. Use these insights to group your contented removal strategy and make informed decisions.

Stakeholder communication

Content removal impacts aggregate teams—editorial, marketing, SEO, legal, and compliance—each pinch different views connected what contented is valuable aliases basal to retain.

As Georgia Tan, Co-founder & Head of Search at Switch Key Digital, advises:

“Remember to effect each stakeholders successful decision-making and support relationship clear passim each stage. Clearly articulate nan rationale for changes, specified arsenic nan benefits of overmuch engaged readers, enhanced SEO performance, and accrued subscriptions.”

Aligning stakeholders connected removal priorities ensures you:

• Don’t region valuable contented prematurely
• Preserve contented captious to brand estimation aliases ineligible compliance
• Achieve SEO and personification acquisition goals

Technical contented removal

Deleting a URL without a strategy risks losing valuable link equity. The extremity of removing contented isn’t conscionable to deed delete but to redistribute assets to fortify your site’s foundation.