'how Much Money Do You Need?' How Dave Portnoy And A One Bite Review Saved A Baltimore Pizza Shop

When Dave Portnoy, laminitis and president of media institution Barstool Sports, stepped into Baltimore-based pizza shop TinyBrickOven, he didn't cognize nan shop was successful its past days — aliases that he would play a important information successful redeeming it.

In a video posted connected YouTube and societal media connected Monday, Portnoy ordered a pizza from TinyBrickOven for his One Bite Pizza Reviews channel, which has complete 1.3 cardinal subscribers connected YouTube (and everybody knows nan rules).

While waiting for his food, Portnoy chatted pinch nan store's owner, Will Fagg, who revealed that TinyBrickOven was closing everlastingly successful a less days, connected Christmas.

"We're conscionable not making immoderate money man, it's been crazy," Fagg said, adding that TinyBrickOven had been incapable to get its liquor license, but a spot adjacent had, which put his edifice astatine a disadvantage.

Related: Pizza Shop Owner Goes Viral After Bad Barstool Review, Says Business Is Booming

Portnoy paid for nan pizza and took his coiled outside. His first belief of nan information was that it was a "very good" New York-style pizza and that he "really liked it."

"There's nary measurement this spot should beryllium going retired of business, none," Portnoy said. He walked backmost to nan shop and asked Fagg, "How overmuch money do you petition to enactment unfastened for a year?"

Fagg said $60,000 — and Portnoy said, "Done." Portnoy rated nan information a 7.9 retired of 10.

The free publicity that came next, reaching millions of people, would beryllium priceless.

Barstool Pizza Review - TinyBrickOven (Baltimore, MD) pic.twitter.com/hDqhclD45D

— Dave Portnoy (@stoolpresidente) December 23, 2024

Since it was posted earlier this week, Portnoy's video pinch TinyBrickOven has been viewed 14.5 cardinal times connected X and 300,000 times connected YouTube. The position has almost 70,000 likes connected Instagram arsenic of spot time. Fagg told CBS News that connected Christmas Eve, TinyBrickOven had a connection retired nan doorway and nan telephone was perpetually ringing.

Related: This Pizza Pioneer Says He Approaches Pies Like an Athlete

"It benignant of feels for illustration a Christmas miracle," Fagg told nan outlet. "We've ne'er had a crowd for illustration this."

After Portnoy's video took off, different donations came pouring in.

TinyBrickOven's page connected GoFundMe exceeded $120,000 successful donations astatine nan clip of writing. Portnoy told CBS that Fagg received his abstracted $60,000 assistance by Wednesday.

Portnoy began filming pizza reviews successful 2013 and now has a reappraisal website called One Bite.

Related: He Opened a Pizza Restaurant to Serve nan Native American Community. It Was So Successful He's Opening 20 More.