Google Has ‘very Good Ideas’ For Native Ads In Gemini

15 hours ago

ARTICLE AD BOX

Google’s Gemini AI adjunct doesn’t personification ads today, but nan institution has “very bully ideas” for ways they could show up down nan road, CEO Sundar Pichai said connected Alphabet’s investor telephone this afternoon. Right now, you tin entree Gemini for free aliases net for a subscription to usage precocious features, but it sounds for illustration ads could beryllium information of nan merchandise astatine immoderate point.

On nan call, a Wells Fargo master asked Pichai really group should deliberation astir nan “future monetization opportunity of Gemini” and if nan institution sees a imaginable “ad component.” Here’s my transcription of Pichai’s answer, which I’ve lightly edited for clarity:

On nan monetization side, for now, we personification focused connected a free tier and subscriptions. But arsenic you’ve seen [with] Google complete time, we ever want to lead pinch nan personification acquisition and we do personification very bully ideas for autochthonal advertisement concepts. But you will spot america lead pinch nan personification experience.

I do deliberation we’re ever committed to making nan products activity and scope billions of users astatine scale. And advertizing has been a awesome facet of that strategy. Just for illustration you’ve seen pinch YouTube, we’ll springiness group options complete time. But for this year, I deliberation you’ll spot america beryllium focused connected nan subscription direction.

Based connected that past sentence, it doesn’t look for illustration you’ll personification to liking astir ads successful Gemini astatine slightest done this year. But Google’s wide business is built connected ads, and it seems for illustration we should expect them to recreation to Gemini astatine immoderate point. They’re already successful AI Overviews, aft all.

Google didn’t instantly reply to a petition for comment.

As information of its earnings, Google too announced that it plans to locomotion $75 cardinal this twelvemonth connected superior expenditures to thief it support up successful nan AI race.