Create High-impact Content Using Backward Design — Whiteboard Friday

So now you're like, "Okay, but Purna, really do I measurement it all?" It's not that hard. What I've really recovered is point that I telephone nan 4 R's of measurement, which is connection of show measurement into contented marketing.

It is truthful overmuch overmuch effective because you measurement effect astatine 4 different stages, which will fto you to group correct moreover earlier you get each nan measurement to nan end, earlier you're like, "Oh, well, I spent six months connected this. It didn't make immoderate money." No, no, no, you want to group correct successful nan beginning.

Step one, you want to look astatine reach. Who did I reach? How galore group did I reach? And not conscionable successful position of nan existent numbers, but look astatine nan types of group who bladed to recreation in. Who's filling retired nan lead forms? Is it nan correct type of audiences? Is nan correct business titles? Are they group successful your targeted list? That's really you'll cognize whether you're reaching nan correct people, aliases you mightiness want to accommodate your distribution strategy.

The adjacent 1 is really nan reaction. What's nan sentiment? Are they liking it? Are they engaging it? Are they sharing it pinch people? Are they commenting? What are they emotion astir your contented that you've put retired there? If you're reaching a batch of people, but it's crickets, past you'll cognize that perchance your contented is not really onto something, truthful you want to tweak it a mini bit. So, again, you tin group correct quickly.

Then you want to look astatine nan response. What is nan behaviour alteration that you're trying to drive?  Are they booking overmuch of nan proceedings drives? Are they submitting inquiries connected nan website? Are you seeing accrued footfall into your car showrooms?

And past finally, nan results. Did we thrust nan correct people? Did we spot nan measurement of cars going up? So, successful that way, if you intent backwards, if you put measurement first, you'll beryllium overmuch overmuch apt to deed high-value targets pinch your contented marketing.

Thank you, and enactment tuned for nan adjacent episode.