Bumble Founder Whitney Wolfe Herd Returns As Ceo Amid A Dating App Decline

Bumble laminitis and executive chair Whitney Wolfe Herd, who stepped down arsenic CEO astatine nan opening of 2024, is returning to nan position successful mid-March. Former Slack CEO Lidiane Jones, who succeeded Herd, has resigned for “personal reasons” and will enactment successful nan domiciled until Wolfe Herd takes over.

“As I measurement into nan domiciled of CEO, I’m energized and afloat committed to Bumble’s success, our ngo of creating meaningful, equitable relationships, and our opportunity ahead,” Wolfe Herd says successful a statement. “We personification breathtaking invention up for Bumble successful this bold caller chapter.”

Bumble gained fame successful information because it was group up for women to relationship their matches first. But successful April, it introduced a redesign and a characteristic that fto men nonstop nan first connection successful consequence to prewritten questions.

That redesign was announced pursuing layoffs that nan institution said would “better align its operating exemplary pinch early strategical priorities,” however, arsenic Fortune notes, its banal worth has dropped by overmuch than half since nan redesign.

Dating apps person struggled arsenic of late, pursuing nan “Bumble fumble” anti-celibacy advertisement it apologized for past year, arsenic competitor Match Group (the proprietor of Tinder, Hinge, OkCupid, and different services) reported a driblet successful users. In Bumble’s astir caller nett report, it said that nan number of paying users had accrued from 3.8 cardinal to 4.3 cardinal complete nan past year, however, mean gross per paying personification dropped from $23.42 to $21.17, and its afloat gross dropped slightly.

A 2023 Pew Research study recovered that 52 percent of respondents thought they had recreation crossed a scammer connected making emotion sites and apps, and 51 percent of women said their experiences had been negative. In nan UK, an Ofcom study past twelvemonth noted that usage of each of nan apical 3 largest making emotion services had declined from 2023, and study information progressively suggests Gen Z daters aren’t utilizing nan apps arsenic much.