Apple And Samsung Are Neck-and-neck In Global Smartphone Sales With Xiaomi Gaining

Worldwide smartphone income grew successful 2024 pursuing 2 consecutive years of diminution according to reports from Counterpoint, Canalys, and IDC. The bulk of nan maturation came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding beardown arsenic nan undisputed marketplace leaders.

Counterpoint reports a 4 percent maturation successful telephone income crossed 2024, pinch IDC and Canalys each reporting 6-7 percent increases successful world shipments, though that’s comparative to a 2023 that saw nan lowest income figures for a decade. That maturation is predicted to proceed done 2025.

“2024 was a twelvemonth of betterment and normalization aft a difficult 2023,” says Counterpoint investigation caput Tarun Pathak. “The marketplace started showing signs of betterment from Q4 2023 and has now grown for 5 consecutive quarters.”

There’s a mini disagreement astir who sits connected top, pinch Counterpoint reporting that Samsung led by marketplace banal for nan year, while IDC and Canalys each state that Apple took nan crown. All 3 activity together that Xiaomi is sitting coagulated successful 3rd though, pinch a 12 percent summation successful information income according to Counterpoint, making it nan fastest expanding of nan awesome players. Counterpoint pegs Xiaomi astatine 14 percent marketplace banal for nan year, catching up to Apple’s 18 percent.

Oppo (including OnePlus), Vivo, and nan Transsion group — which includes brands Tecno and Infinix — return up nan adjacent less spots, helped by beardown income successful Asia and maturation crossed Europe, Africa, and Latin America.

Both Counterpoint and IDC spot immoderate of 2024’s comparatively bullish capacity to nan preamble of phones positioned arsenic AI devices, pinch AI replacing foldable screens arsenic nan basking caller thing.

“We personification seen a decreased petition for foldables successful nan market, contempt intensified promotions and marketing,” says IDC investigation caput Anthony Scarsella. Manufacturers are now “prioritizing caller AI advancements astatine nan disbursal of foldables,” pinch Counterpoint predicting that by 2028 9 retired of 10 smartphones supra $250 will spot generative AI.