Amazon Prime Will Shut Down Its Clothing Try-on Program

Amazon will beryllium winding down its Prime Try Before You Buy program, which fto Prime members effort connected apparel earlier paying for them, reports The Information. It will shutter connected January 31st, according to a banner astatine nan apical of nan service’s landing page.

Amazon spokesperson Maxine Tagay said successful a relationship emailed to The Verge that nan institution is discontinuing nan activity because it only worked for a “limited number of items” and customers personification been “increasingly utilizing our new AI-powered features” to find what to buy.

Tagay gave examples for illustration Virtual Try-On AR characteristic that puts 3D renders of shoes from definite brands connected your feet utilizing your smartphone’s camera. She too mentioned nan company’s LLM-powered “personalized size recommendations” that tweak size recommendations based connected customer reviews.

Prime Try Before You Buy launched successful 2018 for each Prime subscribers arsenic Amazon Wardrobe earlier nan institution later changed its name. Through it, Prime members tin bid up to six items, effort them for 7 days, past net for what useful and nonstop backmost nan remainder — for illustration a very basal type of Stitch Fix’s curated clothing service. But a ample information of that is returns, which is point nan institution has been trying to trim backmost on.

The discontinuation of Prime Try Before You Buy comes aft years of cost-cutting astatine nan company, arsenic CNBC points out. That’s included monolithic layoffs and shuttering beingness stores, arsenic bully arsenic scaling backmost immoderate of its efforts successful nan marketplace industry.

Here is nan afloat relationship Tagay provided to The Verge:

Given nan cognition of Try Before You Buy only scaling to a constricted number of items and customers progressively utilizing our new AI-powered features like virtual try-on, personalized size recommendations, reappraisal highlights, and improved size charts to make judge they find nan correct fit, we’re phasing retired nan Try Before You Buy option, effective January 31, 2025. Of course, customers will proceed to bask fast, free shipping, pinch easy, free returns connected our afloat apparel selection.