Location Page Seo: How To Create Optimized Location Pages

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What Is Location Page SEO?

Location page SEO is nan judge of optimizing your website's location-specific pages to rank higher successful hunt results erstwhile group look for applicable products aliases services successful your area.

For example, a java concatenation pinch outlets successful aggregate cities for illustration New York, Boston, and Chicago tin rank higher for location-specific keywords for illustration "coffee shops downtown chicago," “coffee shops caller york city," aliases “coffee adjacent me.”

Any business that operates successful aggregate locations tin usage from location page SEO. Because it can:

Improve your visibility successful conception hunt results
Provide valuable accusation to customers consecutive connected nan location page—like operating hours, address, and relationship information
Drive ft postulation that leads to sales
Build spot and credibility pinch conception audiences done location-specific content

In this guide, we’ll thatch you really to optimize your location pages to amended their SEO performance.

Let’s start.

How to Optimize Your Location Pages for SEO

Follow these 10 tips to commencement optimizing your location pages. And summation your chances of ranking amended for conception search.

1. Find Relevant Local Keywords

Local keywords are phrases group type into hunt engines to find what they petition aliases want successful their areas.

When group hunt for conception businesses, they often spot geographic position successful their hunt queries. Like a metropolis name, neighborhood, aliases moreover "near me."

So, your location pages should target keywords that harvester your services aliases products pinch circumstantial geographic terms. Based connected wherever you want to propulsion customers.

For example, if you tally a dental practice, your target keywords mightiness include:

"dentist successful [city name]"
"[neighborhood] dental clinic"
"[city] emergency dental services"

How do you find these keywords?

Use a instrumentality for illustration Semrush’s Keyword Magic Tool.

Open nan tool, participate your main keyword (e.g., dentist), return your country, and click “Search.”

For overmuch personalized insights, input your website URL.

Keyword and dentist's website URL are entered.

You’ll spot a database of keyword ideas connected pinch their hunt volumes (i.e., nan estimated number of searches a keyword gets per month) and different valuable metrics.

Keyword ideas spot dentist adjacent me, emergency dentist adjacent me, and overmuch pinch their individual keyword difficulties for that domain.

Use filters to find applicable conception keywords.

Select nan "Include keywords" filter, return nan circle adjacent to "Any keywords," and participate applicable location modifiers (such arsenic your metropolis and neighborhood).

Click "Apply" to spot only keywords containing those terms.

Includes keywords are lincoln parkland and chicago.

Review nan filtered database of keywords and return those astir applicable to your business.

If you entered your domain earlier, mention to nan Personal Keyword Difficulty (PKD %) metric. Which reflects really challenging it will beryllium for your circumstantial website to execute a top-10 ranking for a fixed term.

Aim for keywords pinch decent hunt volumes and a PKD % scores successful nan 0%-49% range. Which indicates you whitethorn personification a realistic changeable astatine ranking.

Keyword results spot dentist chicago, champion dentist successful chicago, and more.

Once you personification a coagulated database of conception keywords, strategically incorporated them into cardinal spots connected your location pages (e.g., title, URL, headings, etc). We’ll get into overmuch specifics later successful this guide.

2. Create Location-Specific Content

Each of your location pages needs unique, applicable contented tailored to that circumstantial area to guidelines a bully chance of ranking well.

Users look for accusation applicable to their conception needs and preferences.

So, explicate precisely really you work customers successful your location page’s target market.

Here’s an example:

Let’s opportunity your location cleaning activity has abstracted location pages for Los Angeles and San Francisco.

The LA page mightiness mention cleaning problems that are peculiarly applicable to LA and moreover circumstantial neighborhoods. Like so:

The location page landing page mentions beachfront properties, brackish air, sand, outdoor spaces, and pools.

While nan San Francisco page could mention cleaning problems circumstantial to nan Bay Area. Like humidity and brackish aerial buildup.

This location page appears nan aforesaid arsenic nan previous, but pinch targeted transcript for this location.

You tin too spot circumstantial specifications astir your business's beingness successful that location, specified as:

Your address
Location-specific relationship details
Operating hours

Make judge this accusation is accordant pinch nan accusation connected your Google Business Profile and different online directories.

This will thief hunt engines understand that your business has a beingness beingness successful that location and is applicable for conception searches.

3. Embed a Google Map

Embed a Google Map connected your location page to heighten nan personification acquisition (UX) and thief Google understand your business's geographical context.

For businesses pinch a beingness storefront aliases office, adhd a practice pinch a pin showing your nonstop location. This allows imaginable customers to quickly spot wherever you are and get directions pinch a azygous click.

If you work a circumstantial area but don't personification a brick-and-mortar location, embed a practice that highlights your afloat activity area instead.

Here’s what a activity area practice looks like:

The Google Map has nan activity area outlined successful reddish pinch nan location page listing areas we work arsenic slug points.

You tin embed a Google practice connected your location page by pursuing nan instructions connected this page.

4. Include Location-Specific Images

Images tin break up contented connected location pages to make them overmuch engaging and easier to read.

Plus, Google whitethorn show your images successful nan image hunt results.

Consider including images like:

Exterior shots of your storefront aliases agency building, preferably pinch intelligibly visible signage
Interior photos showing your products, services, aliases facilities
Images of your squad members who activity astatine nan circumstantial location
Photos of your portion engaging pinch customers

For example, this location page features high-quality images showcasing nan location’s exterior, interior, and facilities.

A nail spa's location page shows relationship information, hours, awards, and a slideshow of nan facility.

5. Feature Customer Reviews

Feature customer reviews and testimonials connected your location pages to build spot and perchance thrust conversions.

Real feedback from satisfied locals tin springiness imaginable customers nan assurance they petition to return your business.

Plus, reviews tin thief your location page rank higher successful conception hunt results.

Some effective ways to incorporated reviews connected your location pages include:

Displaying your wide prima opinionated and reappraisal count from celebrated platforms for illustration Google, Yelp, aliases industry-specific sites
Featuring snippets of reviews from happy customers
Including longer-form testimonials pinch photos of nan customer (with their consent) for added authenticity

6. Use a Relevant CTA

Use a applicable telephone to action (CTA) to summation your chances of turning visitors into existent customers.

For example, a norm diligent pinch aggregate offices mightiness chiefly usage a CTA for illustration "Request aConsultation" aliases “Schedule a Meeting.”

Your CTA should beryllium prominently displayed supra nan fold and repeated astatine logical points passim nan page. Such arsenic aft a cardinal conception of contented aliases adjacent your relationship information.

For example, this location landing page from an existent norm patient that uses nan CTA “Get Help Now.”

The location page's lead style includes nonstop transcript successful nan telephone to action button.

7. Nail Your On-Page SEO

Effective on-page SEO involves making changes to your webpages to thief hunt engines understand and rank your pages for applicable conception queries.

Here are nan cardinal on-page elements to attraction connected for your location landing pages:

URL slug: This is nan extremity information of nan URL that should spot your superior keyword. Keep it short and readable.
Title tag: This is nan clickable title that tin look successful hunt results. Include your superior keyword and support it nether 60 characters.
Meta description: This is nan mentation that tin look successful hunt results. Write an engaging mentation that includes your main keyword and entices searchers to click done and support it nether 105 characters.
Headings (H1, H2, H3, etc.): These are HTML elements that style your contented hierarchically. Your main heading (H1) should spot your superior keyword. Use subheadings (H2, H3, etc.) to break up contented and spot applicable secondary keywords.
Body content: This is nan main contented of your location page. Naturally incorporated your superior keyword and related keywords passim nan page.
Internal links: These are links to different pages connected your website. Use psyche links connected your location pages to nexus to different applicable pages.
Image alt text: This is nan descriptive matter that explains what an image shows.Accurately image nan images connected your page utilizing alt matter to make your images overmuch accessible to aboveground readers and thief Google amended understand what nan image shows.

8. Make Your Page Mobile-Friendly

Making your location pages mobile-friendly is important because galore users hunt for conception businesses connected their smartphones.

Google too uses mobile-first indexing, meaning it chiefly uses nan mobile type of your tract for crawling (discovering and scanning your webpages), indexing (storing and organizing nan contented recovered during crawling), and ranking (determining which pages show and where).

Here are immoderate tips to make your landing page mobile-friendly:

Use a responsive creation that automatically adjusts your page layout to caller different aboveground sizes
Ensure your buttons and clickable elements are ample tin for touch interaction, pinch tin spacing betwixt them to forestall accidental taps
Make your matter easy readable connected mini screens by utilizing owed font sizes
Improve page load clip by compressing images, implementing lazy loading, and utilizing browser caching. Keep successful mind that mobile users often personification slower nett connections.

For implementing these method improvements, we impulse moving pinch your web developers.

9. Add a Schema Markup

Schema markup (also known arsenic strategy data) helps hunt engines amended understand your page’s content. It too lets hunt engines show richer and overmuch informative hunt results for users.

When it comes to a location landing page, you'll want to instrumentality LocalBusiness schema markup.

This strategy accusation tells hunt engines circumstantial specifications astir your business, including your:

Business punishment and type
Complete address
Phone number and different relationship information
Products aliases services
Business hours

How do you adhd nan LocalBusiness strategy accusation to your page?

Copy nan codification below, move nan placeholder values pinch your existent business information, and spot this book successful your page's <head> section.

10. Incorporate Relevant FAQs

Incorporate applicable often asked questions (FAQs) connected your location page to proviso contiguous answers to communal queries imaginable customers mightiness have.

FAQs tin heighten nan personification acquisition and perchance boost your SEO.

Add questions that are:

Location-specific: "Do you coming to [neighborhood name]?" Or “Is location parking disposable astatine your [city] location?”
Service-related: “How quickly tin I schedule an appointment?” Or “What products aliases services do you relationship astatine [location]?”
Price-related: “What is nan costs for [service/product]?” Or “Do you relationship discounts aliases promotions for residents?”
Returns and refund related: “What is your returns/refund policy?”

Examples of Effective Location SEO Pages

Here are a less examples of well-designed SEO location pages.

Weitz & Luxenberg

The norm diligent Weitz & Luxenberg has a awesome location page for their New York City office.

The location page leader says New York, NY norm diligent pinch nan CTA "speak to an lawyer now."

This is an effective location page because it uses:

Local keywords successful headings and transcript to awesome relevance for New York–based ineligible searches
A clear CTA encouraging visitors to schedule a consultation
Client testimonials mentioning experiences pinch nan firm, which provides societal impervious and builds trust
An embedded Google practice pinpointing their location, making it easy for prospective clients to find nan office
An FAQ conception that addresses communal questions astir their ineligible services

Swish Dental

Swish Dental's Bee Cave, Texas location page is different awesome illustration of a location page done right.

The dental office's location page includes nan address, relationship info, hours, parking specifications arsenic bully arsenic a CTA to book an duty and an image of nan office's interior.

Some of nan cardinal elements that make this an effective location page include:

The page highlights nan clinic's nonstop address, relationship information, operating hours, and parking details, which tin make it easier for imaginable patients to find and sojourn nan office
It includes bios and photos of nan dentists and portion who activity astatine that location, which tin thief build spot and create a overmuch individual narration pinch prospective patients
The page features authentic diligent reviews, which provides valuable societal impervious and showcases nan worth of attraction provided astatine that location

Molly Maid

Molly Maid’s Santa Clara location page is different awesome illustration of really to optimize a location page.

The location's leader includes an image of a friends face, a fastener to petition a free estimate, and circumstantial transcript for nan location.

Here’s what they do effectively:

They included "Santa Clara" and "house cleaning" keywords passim nan page
They utilized a clear CTA to make it easy for visitors to return nan adjacent steps
They displayed customer reviews connected their page, which tin build spot and credibility pinch imaginable customers
They embedded a Google practice to intelligibly show their activity area
They personification a wide FAQ conception addressing communal questions astir their cleaning services